Pay Per Click Advertising (PPC) is one of the best forms of marketing on the planet, but like all marketing, it can be done well, or badly.
Implementing PPC effectively can create instant, significant traffic to your website and an on-going torrent of leads for your business. If done badly, it can cost you a fortune in clicks, with no or little reward.
In this book i go into one of the biggest mistakes businesses make and how you can take advantage and truly maximise on PPC!